JACQUEMUS Red 'The raffia Turismo' Tote

Product Insights & Style Tips

The JACQUEMUS Red 'The raffia Turismo' Tote is a sun-drenched fantasy rendered tangible—a burst of cherry-red woven raffia that flips the everyday carryall into a statement of playful irreverence. Every detail nods to the South of France through a contemporary, cheeky lens: each basket-weave is meticulously handcrafted, raw yet luxe in its texture, and anchored by a sculptural bow that nods subtly to the brand’s signature wink. The open, unlined body keeps it feeling light and breezy, while flashes of natural texture read more resort than city bag, but the color brings it north for those in-the-know.

In terms of wear, the Tourism tote bridges the artful with the essential. Twin fixed shoulder straps give it easy, over-the-shoulder slouch, while side handles offer a spontaneous grab-and-go option when the mood shifts. Its generous size accommodates daily essentials—think sunglasses, a book, a bottle of water, and then some—while the interior patch pocket secures the little things you can’t lose. The open throat makes for effortless tossing-in and quick access, and without lining, it keeps the silhouette supple and unburdened, ready to layer over knits, linens, or billowy sundresses alike. It’s the kind of tote that transitions seamlessly from a morning market run in Marseille to golden hour on a rooftop terrace in the city.

JACQUEMUS has made the basket bag a recurring motif in its Mediterranean-inspired vocabulary, but this vibrant, oversized riff brings extra attitude—a cult accessory that already whispers of future It-bag status. Pair with tailoring for a high-low edge, or surrender to the romance and take it poolside; either way, the Turismo tote delivers escapism with every wear.