$110.00
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Levi's 723 High Waist Straight Leg Jeans bring a quintessential Americana cool with a modern soft edge. The indigo wash sits through the fabric like a favorite pair you’ve lived in forever, while the stretch denim blends lyocell for a gentler hand and everyday comfort. The high rise and straight leg create a clean, elongated line that feels at once timeless and updated, the kind of denim you reach for when you want a confident, easy mood.
The silhouette stays close at the waist and loosens through the thigh into a true straight leg, with a 32 inch inseam that stacks nicely over boots or skims over sneakers. A zip fly with button closure and the classic five-pocket layout round out the everyday essentials, while the fabric mix keeps the feel soft and forgiving, not rigid. It’s denim that moves with you through errands, coffee dates, and weekend plans, layering effortlessly with tees, knits, or a structured blazer for a polished, day-to-night transition.
Levis stays true to its heritage of accessible, wearable denim with updated comfort and longevity. The 723 pairs the brand’s classic ethos with a slightly modern weave, making it a versatile cornerstone for capsule wardrobes that lean into ease, confidence, and timeless cool.
Bold yet wearable, the high rise and straight leg silhouette read as timeless with a modern lean. Classic indigo wash pairs with cropped tops or chunky knits for editorial ease, while the subtle stretch invites easy day to night transitions. The line reads as confident, versatile, and classically cool.
Fabric blend delivers soft, comfortable drape without sacrificing structure. Visible stitching and five pocket construction signal solid craftsmanship; the zip fly and button closure sit cleanly, with seams appearing even and durable. The mix of cotton and lyocell adds a refined texture that elevates the everyday denim feel.
The value feels justified by the iconic Levi's heritage, enhanced fit, and durable fabric. The price acknowledges quality denim essentials without tipping into luxury, offering a balance between aspirational design and accessible streetwear staple that suits a modern capsule wardrobe.
Levi’s and sacai are back for round three, and the denim is getting bigger again. The Fall/Winter 2026 capsule includes 12 pieces across men’s and women’s, built around four key styles: a Sherpa Jacket, Blouson Jacket, Belted Wide Pants and Belted Flare Pants. Each arrives in rigid or washed indigo, giving Chitose Abe plenty of room to reshape familiar Levi’s codes without losing the denim DNA underneath.
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ROSÉ is loosening Levi’s dress code for the brand’s Keep It Loose campaign, taking familiar prep signatures and making them look far less obedient. The BLACKPINK star fronts the women’s chapter in Loose Taper and Loose Boot jeans, with baggier fits, extended lengths and a stack of stripes replacing anything too neatly coordinated. Prep is still invited. It just has to stop following every rule.
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Levi’s “Behind Every Original” debuted with a Super Bowl placement, anchoring the launch around the anthem film “Backstory.” The film was directed by Kim Gehrig and flips expectations by showing its cast — including Rosé, inviting viewers to interpret identity, attitude, and style through how denim sits, moves, and exists in the frame. Rosé is featured as a named cast member in the campaign’s creative universe, positioned alongside athletes, creators, and cultural figures. Rather than relying on a classic celebrity reveal, the film’s design centers on Levi’s denim codes and the unique visual language that the brand has built over generations.
Read MoreLevi’s is a global denim house that has become synonymous with the classic fashion, workwear staple – jeans. It was in 1852, when Levi Strauss, an immigrant from Bavaria opened a dry goods company in San Francisco during the height of the California Gold Rush, where he recognized the need to create clothes for hardworking people that can endure any challenges of which the heavy physical work may bring. This was the first ‘blue jeans’ were made. Shop the latest collection from Levi’s, ranging in jeans, jackets, sweatshirts, tops, tees, pants, overalls, and more.
