LOEWE Spring Summer 2026 Campaign Frames a Sun Charged Direction
LOEWE Spring Summer 2026 campaign marks the first full visual statement from Jack McCollough and Lazaro Hernandez. The series of images introduce their direction through portraiture and material focus. Shot by Talia Chetrit, the campaign reads as a declaration of authorship, where casting, silhouette, and surface carry the message. Photographed outdoors in both day and night conditions, the campaign centers on strong outlines and tactile surfaces. Some of the hero pieces include heat sealed leather jackets, shredded leather jeans, and layered dresses. The Amazona 180 bag appears throughout, grounding the images in house heritage while the aqua shoes styled with contrasting socks add a sharp graphic note.
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