Just Dropped: LUV AJ’s Spring 2025 “En Coquille” Collection
Los Angeles based jewelry brand Luv AJ just dropped its Spring 2025 collection, “En Coquille.” Drawing inspiration from the delicate beauty of seashells, Luv AJ presents a range of jewelry that captures the essence of coastal elegance. The collection features pieces such as the Coquille Beaded Necklace, crafted from plated brass with glass beads, and the Coquille Tennis Necklace, made from plated brass with cubic zirconia stones. Each item in the “En Coquille” collection is designed with both aesthetics and durability in mind. The jewelry is waterproof and tarnish-free, thanks to a plating process that includes 0.3 microns of high polish 14K Gold or Rhodium, enhanced with e-coating for long-lasting durability. This ensures that the pieces maintain their shine and integrity, even with regular wear.
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