Brands / Marimekko / Clothing / Tops / Marimekko Etevyys Keidas Button-Up Shirt

Marimekko Etevyys Keidas Button-Up Shirt

Name: Marimekko Etevyys Keidas Button-Up Shirt
Brand: Marimekko
SKU: A9630829
Price: 197.50 USD
Availability: InStock

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Product Insights & Style Tips

Marimekko Etevyys Keidas Button-Up Shirt channels a sunlit, mid century crispness. The straight-cut cotton poplin feels breathable and crisp, while the cuffs are elevated with broderie anglaise that adds delicate texture. The Keidas pattern, born from Annika Rimala's sixties vision, threads a quiet graphic into the frame. A hidden-button placket keeps the front clean and the point collar anchors the look in modern polish. Made from 100% organic cotton and imported, it wears with confidence and a heritage-informed ease.

Cut straight through the torso, the shirt drapes over the body without clinging, letting it layer neatly over a tee or under a blazer. The hidden placket keeps the line uninterrupted, and the broderie anglaise cuffs offer a tactile lift at the wrists. Sleeves can be worn full or pushed up for a casual mood, while organic cotton stays breathable across seasons.

Marimekko's Keidas takes a sixties print and translates it into clean, wearable craft. The Annika Rimala heritage nods to bold geometry with a soft, elevated edge; pair it with high-rise denim for a sharp day look or a midi skirt for an artful evening moment. This shirt embodies the brand's knack for graphic understatement and timeless versatility.

Materials / Fabrication

Keidas pattern
Annika Rimala created in the '60s
Broderie anglaise at the cuffs
Straight-cut cotton poplin button-up
Hidden-button placket
Point collar
Long sleeves
Fabric: 100 percent organic cotton
Imported

Recommended Care

Dry clean only to preserve embroidery and fabric integrity

Style Check

Aesthetics: 9/10

Bold Marimekko heritage vibe meets modern minimalism with a straight cut shirt enhanced by a striking Keidas print and a subtle texture at the cuffs. The broderie anglaise on the sleeves adds editorial texture, while the point collar and hidden placket keep the silhouette sleek. It commands attention while remaining wearable across looks.

Craftsmanship: 7/10

Clean finishes and precise tailoring read as premium rather than fast fashion. The hidden placket streamlines the front, while the cuffs showcase delicate broderie anglaise embroidery. 100 percent organic cotton promises breathable structure, and even from a still image the stitching edge feels sturdy, signaling thoughtful construction and longevity.

Affordability: $$$

Given the couture level details and iconic print, the value feels justified for a statement shirt. The price aligns with its design and organic cotton quality, offering an editorial piece that remains versatile beyond seasonal trends. The cost matches its appeal when styled with heels, tailored trousers, or casual denim.

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About Marimekko

Marimekko is a Finnish design house celebrated for its bold, artistic prints and innovative approach to contemporary fashion and design. Founded in 1951, the brand offers a diverse range of categories including womenswear, accessories, and home textiles, all infused with distinctive patterns and vibrant colors that embody Nordic creativity. Marimekko is renowned for its commitment to sustainability and craftsmanship, creating pieces that are both eye-catching and enduring. For the fashion-savvy shopper, its collections provide a refreshing blend of practicality and artistry, appealing to those who appreciate timeless design and unique expressions of personal style. Discover Marimekko for statement-making fashion that goes beyond trends, offering a perfect harmony of form and function.