NIIHAI Turns Clubwear Codes Into a Full Fashion Universe
NIIHAI has spent the past few years turning the going-out wardrobe into something stranger, cheekier and far less predictable. Founded in London by Rosie Williams in 2019, the label filters Mediterranean references through the city’s club scene, moving between fitted dresses, tiny shorts, graphic separates and footwear with serious personality. It’s sexy without becoming overly glossy, and playful without losing its bite.
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