Olaplex No. 4P Blonde Enhancer™ Purple Toning Shampoo
Olaplex
$34.00
Product Insights & Style Tips
The Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo brings a cool, salon-grade pulse to your shower routine. A violet-toning wash for blondes and greys, it neutralizes brass and yellowing to reveal brighter, evenly toned strands with a glossy sheen after one wash. The hydrating lather cleanses softly while helping hair feel stronger and more resilient, with a grapefruit-forward scent that keeps the experience fresh and bright.
Applied to wet hair, it lathers easily and rinses clean, leaving hair ready to layer with conditioner or styling. It suits all hair types and textures and is safe for color-treated and chemically treated hair. The gentle coconut oil-derived surfactants deliver slip and hydration, while the violet toning agents balance tone. For deeper results, leave on longer, and as always, patch test and wear gloves during use.
Olaplex continues to fuse science and luxury in color care, signaling a go-to move for home maintenance of blondes and grays. This purple toner-shampoo sits alongside vegan, cruelty-free, USA-made staples in a beauty space that favors brightness, resilience, and everyday polish.
Materials / Fabrication
- A purple toning shampoo for blondes and greys that neutralizes brassiness and repairs everyday damage to reveal bright, evenly toned, shiny and strong hair after just one wash
- Ideal for all hair types and textures
- Safe for color-treated and chemically-treated hair
- Ultraconcentrated purple shampoo that evens the tone of natural or color-treated blondes or greys
- Neutralizes unwanted yellow tones and brassiness to reveal bright, shiny hair
- Hydrating lather gently cleanses hair and enhances softness while repairing everyday damage for stronger, more resilient hair after just one wash
- Key ingredients: violet toning agents
- Key ingredients: coconut oil-derived surfactants
- Fragrance story: brand's signature scent with grapefruit zest
- How to use: apply to wet hair, lather fully and let process 1 to 3 minutes; rinse; for more intense toning, leave on hair up to 5 minutes
- Warnings: may cause skin irritation; patch test recommended; not for use on eyelashes or eyebrows
- Patching test guidance: apply a small amount behind the elbow or behind the ear and wait 48 hours; discontinue if irritation occurs
- Dermatologist tested
- Paraben-free
- Phthalate-free
- Sulfate-free
- Nut-free
- Phosphate-free
- Gluten-free
- DEA-free
- Aldehyde-free
- Formaldehyde-free
- Cruelty-free
- Vegan
- Made in the USA
- Part of BEAUTYSPACE
Recommended Care
- Patch test before first use to check for irritation
- Avoid contact with eyes; rinse immediately if contact occurs
- Use as directed: apply to wet hair, lather, leave 1-3 minutes; rinse; for more intense toning, leave on up to 5 minutes
- Follow with conditioner if desired
- Store in a cool, dry place away from heat and direct sunlight
- Keep out of reach of children
