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Represent Santa Monica Flannel Button-Front Shirt

Name: Represent Santa Monica Flannel Button-Front Shirt
Brand: Represent
SKU: B1070352
Price: 275.00 USD
Availability: InStock

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$275.00

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Product Insights & Style Tips

Represent Santa Monica Flannel Button-Front Shirt channels weekend serenity with classic flannel stripes that read casual yet refined. Supersoft, cotton-kissed fabric drapes with easy movement, balancing warmth and breathability for day-to-night wear. The spread collar sits relaxed, the front button closure stays clean and linear, and long sleeves with button cuffs keep the line neat. A chest patch pocket nods to utilitarian detail, grounding the stripe story in everyday practicality.

Cut for a relaxed fit, this shirt layers with ease over tees or under knitwear, shaping to the body without feeling bulky. It accommodates movement through the shoulders and chest, while the pocket offers a small, handy hold for cards or notes. Roll the sleeves for a more nonchalant vibe, or wear them down for a classic silhouette that translates from weekend errands to casual workdays. Care is simple—machine wash, dry flat. Imported.

Represent leans into easy luxury and practical polish, and this shirt embodies that balance. The Santa Monica name nods to coastal calm, pairing back with denim for off-duty days or with tailoring for a city-ready look that never reads trying. It’s the kind of versatile staple that fits seamlessly into the brand’s signature wardrobe language—effortless, wearable, and quintessentially cool.

Materials / Fabrication

Classic flannel stripes
Supersoft, cotton-kissed fabric
Relaxed fit
Button-up shirt
Woven fabric
Front button closure
Spread collar
Long sleeves with button cuffs
Chest patch pocket
Fabric: 64% viscose, 18% cotton, 18% polyester
Imported

Recommended Care

Machine wash cold, gentle cycle
Wash with like colors; do not bleach
Lay flat to dry or line dry away from direct heat
Cool iron if needed

Style Check

Aesthetics: 7/10

Editors will appreciate the graphic stripe on a relaxed, shirt-shape canvas; the spread collar and patch chest pocket anchor a timeless silhouette that still feels contemporary when layered over wide-leg denim or under a tailored blazer. The supersoft viscose blend lends a fluid drape that reads luxe and nonchalant.

Craftsmanship: 8/10

Visible construction speaks to considered detail: precise placket alignment, clean collar edges, and evenly spaced topstitching along cuffs and hem. The fabric’s soft sheen and drape suggest a premium viscose blend rather than coarse cotton, while the patch pocket sits flat, indicating careful tailoring and durable execution suitable for daily wear.

Affordability: $$$

The value aligns with its design: a luxe, stripe-flannel that reads editorial-ready rather than generic weekend wear. While the price sits at a premium for a button-front shirt, the fabric choice, relaxed but polished silhouette, and Represent’s modern branding justify the investment for a staple that scales into elevated street-style or smart-casual looks.

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About Represent

Represent, which was founded by brothers George and Mike Heaton in 2011 as a small venture focused on screen-printing, has now become a prominent name in the world of British streetwear. The brand's latest collections, such as 247, demonstrate their expertise in creating stylish streetwear, while their popular Blank series offers high-quality materials and simplistic designs. Their range includes faded denim, statement t-shirts, and comfortable hoodies that serve as essential pieces in any cool wardrobe. To complete a relaxed look, fitted caps and vintage-inspired sneakers are also available. With a reputation for being a reliable source for edgy and bold streetwear, Represent sets itself apart by making timely design decisions and paying close attention to detail.