Roxanne Assoulin Roxanne Assoulin Happy Heart Bag Charm
Roxanne Assoulin Roxanne Assoulin Happy Heart Bag Charm - 1
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Roxanne Assoulin Happy Heart Bag Charm

Roxanne Assoulin

$125.00 58% OFF

$52.00

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Shipping Information: Free 2-day U.S. shipping and free returns from FWRD. Sold and fulfilled by FWRD, with final pricing, availability, and delivery details confirmed at checkout. shipping and returns information

Product Insights & Style Tips

The Roxanne Assoulin Happy Heart Bag Charm is unmistakably playful, a spark of saturated ‘90s energy for those who love their accessories with a wink. Three glossy red hearts dangle from polished gold-tone brass, catching the light (and the eye) with every movement. This piece is lightweight in hand but delivers major impact—each heart pendant buttery-smooth, the finish luxuriously cheeky without tipping into saccharine. Assoulin’s joyful spirit pulses through every curve, infusing even the simplest canvas tote or leather satchel with a hit of feel-good color.

Fitted with a lobster clasp, the Happy Heart Bag Charm snaps on to any bag, belt loop, or key ring as the mood strikes. At 8.5 inches, it’s substantial enough to be spotted from across the table but not so long that it tangles or distracts. The bonus, of course, is its convertibility: wear it on your wrist as a chunky-cute bracelet when you want a little extra personality on your sleeve (literally). Layer with silver or black to channel understated cool, or let it fly solo for max dopamine dressing. Roxanne Assoulin’s cult-loved codes—color, whimsy, and instant mood-lift—shine through here, echoing the resurgence of playful, Y2K-era statement charms spotted everywhere from Copenhagen to Canal Street.

Materials / Fabrication

  • Gold-tone brass bag charm
  • Triple heart pendants
  • Lobster clasp closure
  • Can also be worn as a bracelet
  • Measures approximately 8.5 in length

Recommended Care

  • Avoid contact with water, perfumes, lotions, and chemicals to preserve finish.
  • Gently wipe with a soft, dry cloth after use to remove oils and residue.
  • Store in a pouch or jewelry box to prevent scratching and tarnishing.
  • Avoid dropping or impact to maintain pendant integrity.

Style Check

Aesthetics: 8/10

The playful use of color and triple-heart motif lends this charm a cheerful, instantly recognizable personality. Its vibrant red contrasts beautifully with the gold-tone hardware for a bold, cool-girl effect. This piece is expressive but not overpowering—a fun accent that elevates any bag, and versatile enough to double as a statement bracelet.

Craftsmanship: 7/10

The charm’s glossy finish and crisp enamel work reflect a thoughtful attention to detail. Gold-tone brass feels weighty and well-constructed in the image, with seamless joins and a secure lobster clasp. While not fine jewelry, it exceeds average accessory standards, showcasing Roxanne Assoulin’s reputation for playful, quality-driven design.

Affordability: $$$

Although on the higher end for a bag charm, the unique color treatment, multifunctional styling, and designer pedigree contribute to perceived value. It reads as a special piece rather than a mass-market trinket, which helps the cost feel reasonable for fans of statement accessories and those who buy into the brand’s playful luxury.

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About Roxanne Assoulin

Roxanne Assoulin is a jewelry brand celebrated for its playful, colorful, and instantly recognizable beaded designs. Founded by veteran jewelry designer Roxanne Assoulin, the label is best known for its stackable enamel bracelets, vibrant necklaces, and whimsical accessories that evoke a sense of fun and effortless style. The brand’s collections are defined by their bold use of color, customizable stacking combinations, and accessible price points, making them a favorite among those looking to personalize their everyday look. Roxanne Assoulin offers a range of jewelry categories including bracelets, necklaces, rings, and earrings—each piece blending nostalgia with a modern, laid-back sensibility that resonates with trend-conscious shoppers and the fashion set alike.