Smashbox Smashbox Always On Gel Eyeliner
Smashbox Smashbox Always On Gel Eyeliner

Smashbox Always On Gel Eyeliner

Smashbox

$25.00

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Product Insights & Style Tips

Smashbox Always On Gel Eyeliner is a blendable gel pencil that glides on with super-saturated color. The texture feels creamy and precise, delivering bold definition without dragging. It reads as a modern essential, a high-pigment line you can build from soft, everyday definition to more graphic impact with ease.

Apply along your lashline using short strokes for clean, tight definition. The formula is waterproof and stays put for over 24 hours, a true long-wear pick that survives heat and humidity. It weighs 0.04 oz and comes in a paraben-free; phthalate-free; sodium lauryl sulfate-free; fragrance-free; talc-free; alcohol-free profile, making it a clean, low-maintenance staple to pair with both minimal and glam looks.

With Smashbox Always On, you get a go-to option that aligns with the era of rich gel-based liners in beauty. The clean-free profile and punchy pigment make it easy to layer with mascara or pair with an understated lid for a sleek, editorial finish; it also adapts to more intense evening makeup for a bold, confident city look. Priced at 25.

Materials / Fabrication

  • Blendable gel pencil eyeliner
  • Glides on super-saturated color
  • Stays put for over 24 hours
  • Waterproof formula
  • Size: 0.04 oz
  • Paraben-free
  • Phthalate-free
  • Sodium lauryl sulfate-free
  • Fragrance-free
  • Talc-free
  • Alcohol-free
  • Cruelty-free
  • How to use: Apply along lashline using short strokes

Recommended Care

  • Keep cap tightly closed after each use to prevent drying out
  • Store in a cool, dry place away from direct heat and sunlight
  • Use a clean applicator or clean hands to apply; avoid sharing
  • Remove with a gentle makeup remover to maintain formula integrity
  • If product thickens or dries out, replace for optimal performance
  • Avoid exposure to moisture after application to maintain waterproof wear

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About Smashbox

Smashbox is a Los Angeles based prestige beauty brand that merges makeup and skincare with a camera ready mindset. Born from Smashbox Studios in the 1990s, the brand was founded by photographer brothers Dean and Davis Factor, great grandsons of Max Factor, and later joined Estee Lauder Companies in 2010. Smashbox offers a comprehensive lineup spanning makeup and skincare: primers are iconic, including the Photo Finish line; foundations, concealers, powders, eye and lip products, as well as skincare like hydration serums and moisturizers. The brand is known for long-wear, color-true formulas designed for real life and high definition photography, appealing to shoppers seeking professional-grade results in wearable, modern packaging.