Upside James Madison University Dukes Faux Suede Hat in Purple, Men's at Urban Outfitters

Product Insights & Style Tips

The Upside James Madison University Dukes Faux Suede Hat brings a low-key collegiate edge that feels modern, not costume-y. Rendered in a rich, saturated purple, the soft faux suede texture sits somewhere between retro varsity and Y2K revival, giving off both nostalgia and a touch of idiosyncratic cool. The hat catches light in a subtle way, with a matte finish that feels luxe without ever tipping into flashy territory—definitely one for the collection if you live for those under-the-radar, insider details.

This hat eases on with an adjustable fit, molding to your head for a comfortable, not-too-structured silhouette—think just enough hold without any squeeze. Spacious enough to accommodate a messy bun or braids, it plays nicely with off-duty layers or elevated streetwear. Tuck your hair inside for easy mornings or let it frame your face with lived-in ease; it’s the kind of accessory that slides into your day, unconcerned whether you're headed to class or chasing golden hour. The faux suede checks all the boxes for style and wear, holding up through city sprints and weekend escapes alike.

True to Upside’s downtown sensibility, this is the type of cap you’d spot on the sideline at a campus lawn or paired with an oversized bomber in SoHo. With the deep purple and university embroidery, it effortlessly nods to both the team spirit trend and vintage Americana, while staying planted in 2024’s ‘personalized prep’ moment. For styling: pair with slouchy denim, a hoodie, and boots for a nod to throwback college-cool, or offset with polished tailoring for unexpected polish.