Upside North Dakota State Bison Hat in White, Men's at Urban Outfitters

Product Insights & Style Tips

The UPSIDE North Dakota State Bison Hat in white blends laid-back nostalgia with varsity energy in a way that feels instantly cool. The all-white canvas channels crisp, collegiate simplicity—the kind of accessory that references vintage sports merch without veering into costume territory. The structure feels relaxed and lived-in, like something borrowed from the guys but reimagined through a contemporary streetwear lens.

This hat sits comfortably low on the head with an adjustable fit that adapts to the nuances of individual style—no stiff, structured crown here. The bill frames the face with an effortless curve while offering real shade, and the back strap ensures a custom feel no matter your hair situation. Its white palette adds high-low versatility, making it easy to sling on with everything from track pants and a windbreaker to a slip skirt and sneakers. Toss it into your bag, stuff it in a coat pocket, or let it punctuate layered looks—the utility is built in, but the vibe stays clean and intentional.

UPSIDE’s approach references classic American sportswear—think dappled bleachers, faded jeans, and late-’90s MTV energy—while feeling relevant for a new era. The North Dakota State Bison motif grounds it with just the right touch of irreverence and campus pride, echoing the current wave of collegiate-core but with more edge and less prep.