Urban Decay Urban Decay Original Eyeshadow Primer Potion

Urban Decay Urban Decay Original Eyeshadow Primer Potion - 1

Urban Decay Urban Decay Original Eyeshadow Primer Potion - 2

Urban Decay Urban Decay Original Eyeshadow Primer Potion - 3

Urban Decay Original Eyeshadow Primer Potion

Name: Urban Decay Original Eyeshadow Primer Potion
Brand: Urban Decay
SKU: 88466249
Price: 16.00 USD
Availability: InStock

Urban Decay

$16.00

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Product Insights & Style Tips

Urban Decay Original Eyeshadow Primer Potion sets the stage for color with calm confidence. This eyelid primer base preps the lid for vibrant, creaseless color and eyeshadow looks that last up to 24 hours. The formula intensifies color and vibrancy for maximum impact, so shadows feel brighter and longer lasting. The product is paraben-free, cruelty-free, vegan, and made in the USA, signaling a clean, conscious choice that still reads luxe. Priced at 16, it stays accessible without skipping on the prestige.

Apply just a touch before your eyeshadow, or mix it with your favorite shade to create a crease-free, custom color. It sits close to the skin, helping pigment apply evenly and stay put, whether you pair it with liner or blend for soft transitions. The result is a versatile base that travels through desk to dinner, anchoring looks from quiet daytime to more dramatic evening without fading or migration.

Urban Decay's Original Eyeshadow Primer Potion embodies the brand's legacy of long-wear, high-impact color, now offered in a vegan, cruelty-free formulation that aligns with contemporary beauty choices. A timeless essential for editors and everyday stylists alike.

Materials / Fabrication

Eyelid primer base for vibrant, creaseless color and long wear
Original Eyeshadow Primer Potion
Paraben-free
Cruelty-free
Vegan
Made in the USA

Recommended Care

Keep cap tightly closed after use to prevent drying out
Store in a cool, dry place away from direct sunlight
Avoid sharing makeup to maintain hygiene

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About Urban Decay

Urban Decay is a bold, color-forward beauty brand known for makeup that refuses to blend in. Born in 1996 and co-founded by Wende Zomnir and Sandy Lerner, the label quickly built a cult following with high-pigment, boundary-pushing products from neon eyeliners to the iconic Naked eyeshadow palettes. Today the brand sits within a major beauty group following its 2012 acquisition, continuing to lead with cruelty-free formulations and a growing slate of vegan-certified items. Offerings span eyeshadow palettes, eyeliners, lip colors, foundations, setting sprays, and complexion products. Shoppers appreciate the brand for its creative collaborations and long-wear formulas that empower bold, playful looks.