WOOYOUNGMI Gray New Back Logo Hoodie
WOOYOUNGMI
$550.00 50% OFF
$275.00
Product Insights & Style Tips
The WOOYOUNGMI Gray New Back Logo Hoodie operates in that sweet spot where understated luxury meets subversive streetwear. Rendered in a supple French terry, the piece has substance without weight—think plush comfort with just the right amount of structure. The neutral gray shade sits squarely in that iconic city palette, elevated by a subtle embroidered logo patch at the chest and punctuated by a heritage hit of logo hardware at the back collar. Meanwhile, the oversized white logo printed across the back turns a staple into a quiet flex—just enough to catch the eye in a sea of basics.
With raglan sleeves that encourage ease and flexibility, this hoodie doesn’t just hang, it drapes—skimming the shoulders and granting relaxed movement whether thrown on solo or layered under a coat. The rib-knit hem and cuffs give it a clean finish, but it’s the generous kangaroo pocket that brings equal parts attitude and utility, swallowing up essentials and warming hands when the temperature drops. A streamlined drawstring hood lets you toggle from on-the-go anonymity to post-workout nonchalance without breaking stride, while the fit accommodates everything from baggy cargos to tailored trousers (and it moves effortlessly between both).
True to WOOYOUNGMI’s reputation for dialed-in minimalism with subcultural undertones, this piece lands at the intersection of hype-worthy statement and refined everyday essential. Wear the logo out, layer it under a tailored overcoat, or street-level it with track pants—the Gray New Back Logo Hoodie is an insider’s staple, built to transition from Seoul’s sidewalks to any late-night city haunt.
Materials / Fabrication
- French terry fabric
- Drawstring at hood
- Embroidered logo patch at chest
- Kangaroo pocket at front
- Rib-knit hem and cuffs
- Raglan sleeves
- Logo hardware at back collar
- Logo printed at back
- Supplier color: Gray
Recommended Care
- Machine wash inside out in cold water with similar colors.
- Use a mild detergent to preserve fabric and embroidery.
- Avoid bleach or harsh chemicals.
- Tumble dry on low or lay flat to dry to prevent shrinking.
- Iron on low heat if needed, avoiding direct contact with logos and embroidery.
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About WOOYOUNGMI
In 2002, Woo Youngmi became the first designer in Korea to create men's ready-to-wear clothing. This marked a departure from the traditional conservative style at the time. Youngmi's own label was launched with a strong spirit, breaking the mold and introducing a refined nonchalance to classic menswear staples. When Youngmi's daughter, Katie Chung, who studied at Central Saint Martins, joined as joint creative director from 2014 to 2020, the Wooyoungmi brand flourished into a more romantic bohemian style, embodying the contemporary urbanite with diverse interests. Under Chung's direction, the brand modernized established tropes with a touch of edginess, while still maintaining Youngmi's signature slouchy silhouette. With Youngmi back at the helm since 2020, her label WOOYOUNGMI continues to be a trailblazer in a dynamic market, skillfully blending masculine and feminine elements to create timeless classics with a rebellious romantic vibe.
