Flat-Brim Straw Rancher
Wyeth
$98.00
Product Insights & Style Tips
Wyeth’s Flat-Brim Straw Rancher comes with a cool, sun-drenched ease that feels equal parts Malibu and Marrakech. The woven straw construction is airy but holds its sculptural shape, while the saturated purple shade punches up any look with a painterly pop. It has the mood of a vintage market find, reinvented for the style set—easy to imagine draped over the passenger seat of a convertible or tilted just-so at a seaside brunch.
The frame of the flat brim offers both shelter and statement, sitting securely without pinching thanks to thoughtful shaping through the crown. Spacious under the brim, it comfortably accommodates tousled waves or a slick ponytail, and the medium weight means it won’t lose its structure in the heat. It’s a piece that slips in seamlessly alongside gauzy linen, tailored suiting, or even swimwear, carrying just enough presence to elevate a laid-back uniform. Easily tossed into a tote and spot cleaned as needed, the Wyeth rancher transitions from city errands to coastal escapes without missing a beat.
Wyeth is known for headwear that bridges modern edge and West Coast classic, and this rancher nods to the ongoing love affair with statement hats—from cowboy energy at the runway to summer street style. Wear it with oversized sunglasses and minimal gold jewelry, and let the color do the talking.
Materials / Fabrication
- Straw
- Flat-brim rancher design
- Color: Purple
- By Wyeth
- Imported
Recommended Care
- Spot clean only with a damp cloth as needed.
- Avoid soaking or submerging in water to maintain shape.
- Store in a cool, dry place away from direct sunlight to prevent fading.
- Avoid heavy pressure to preserve the brim’s structure.
