23XI Racing

23XI Racing is a high-profile NASCAR Cup Series team and lifestyle brand co-owned by NBA legend Michael Jordan and NASCAR champion Denny Hamlin. Announced in 2020 and fielding its first season in 2021 with Bubba Wallace, the brand fuses top-tier racing pedigree with consumer apparel and fan gear that travels from the track to streetwear. Its catalog covers men’s and women’s clothing, caps, outerwear, and accessories tied to the 23XI identity, appealing to shoppers who want race-day energy without sacrificing everyday wear. In 2024 the brand opened a new race shop and team headquarters named Airspeed in Huntersville, North Carolina, signaling ongoing growth and a commitment to performance culture.