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AFRM

AFRM is a contemporary women’s fashion brand based in Los Angeles, California. AFRM stands for ‘an affirmation of one’s self and one’s style’. Laidback Cali-cool girl style meets a hint of downtown edge in AFRM’s pieces. Each style from AFRM is designed to capture your spirit, your moments and your moods. Shop the latest collection from AFRM, ranging in dresses to tops, skirts, denim, bodysuits and outerwear.

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Frequently Asked Questions About AFRM

AFRM faq

What's the vibe of AFRM pieces?

AFRM is all about bold prints and statement silhouettes. Think daring confidence with a nod to vintage flair — perfect for the rule-breaker in all of us.

Do AFRM dresses run true to size?

Generally, yes. Their designs embrace your shape. If you're in between sizes, consider sizing up for extra comfort without losing that sultry edge.

How should I style AFRM tops?

Pair AFRM’s vibrant tops with sleek, high-waisted denim or a chic mini. It's all about balancing drama with cool-girl ease.

Is AFRM sustainable?

AFRM is stepping up in the eco-conscious game with careful fabric sourcing and more sustainable practices to keep your wardrobe — and the planet — in style.

What's the standout feature of AFRM's designs?

It's their bold prints and unexpected cutouts. AFRM pieces are crafted to make a statement and turn heads wherever you go.