AFRM is a contemporary women’s fashion brand based in Los Angeles, California. AFRM stands for ‘an affirmation of one’s self and one’s style’. Laidback Cali-cool girl style meets a hint of downtown edge in AFRM’s pieces. Each style from AFRM is designed to capture your spirit, your moments and your moods. Shop the latest collection from AFRM, ranging in dresses to tops, skirts, denim, bodysuits and outerwear.