air up®

Air up is a Munich-based drinking-bottle brand that makes hydration more playful by flavoring water through scent rather than additives. Launched in 2019, the system uses replaceable scent pods that deliver aroma to the mouth via Taste by Scent technology, so the brain perceives flavor while the water remains plain. The brand positions itself as a lifestyle and wellness accessory rather than a traditional beverage, offering hydration bottles, refill pods, and flavor pods across multiple markets. The concept was developed by a team of founders and engineers to reduce sugar-laden drinks and single-use plastic, framing air up as a modern, design-forward solution for everyday hydration. Ideal for shoppers seeking innovative, tech-forward accessories that support healthier habits.