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Alas
Alas is a silk-forward fashion label that began in 2019 as a silk-focused loungewear line and has since evolved into an international indie brand celebrating authentic living and the art of transformation. It sits at the crossroads of womenswear and lifestyle, offering versatile silk pieces that span everyday wear, festive and resort looks, including pajama sets, kimonos and robes, dresses, skirts, tops, and luxurious scarves. The brand leans into artist collaborations, turning prints and embroidery into signature detail and embracing a Magical Habit approach to dressing that invites daily reinvention. For shoppers, Alas delivers elevated, comfortable silhouettes crafted from premium silk, designed to live beyond trend cycles.
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