AUTO

AUTO the Label was founded in early 2021 by its founder Janine, born from a response to COVID related job loss and a belief in supporting the chronic illness community. It is a comfort wear brand designed for working and lounging at home, with a focus on thoughtful, comfortable pieces and local production. The collection leans casual and wearable, spanning soft tops, lounge pants, and everyday accessories that make a simple, functional wardrobe. Giving back to chronic illness communities is a core part of the brand, with proceeds supporting selected charities as part of its mission. Its casual, carefree aesthetic fits at home, at work, or on the go.