Aveda

Aveda is a prestige beauty brand built around plant-based hair care and skin care, with a heritage rooted in its Minneapolis, Minnesota origins. Founded in 1978 by Horst Rechelbacher, the brand began as a professional salon line and has grown into a full range that includes hair care, skincare, body care, fragrance, and grooming for men, sold to salons and consumers alike. Today Aveda remains rooted in botanical ingredients and sustainable practices, emphasizing high-performance formulas that honor the environment and animal welfare. Aveda is part of a global beauty portfolio owned by Estee Lauder Companies, trusted by professionals and shoppers who seek spa-quality products with a mindful, plant-forward approach.