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Founded in 2012 by designer Natalia Alaverdian, A.W.A.K.E. is a contemporary fashion label based in London. A.W.A.K.E. stands for All Wonderful Adventures Kindle Enthusiasm – drawing inspiration from Japan art and culture, Natalia Alaverdian is known for her take on classic shirting, tailored coats, and dresses. Shop the latest collection from A.W.A.K.E., ranging in dresses to skirts, shirts, tops, bodysuits, and outerwear.