Benetton

Benetton is a storied Italian fashion brand founded in 1965 in Ponzano Veneto near Treviso by Luciano and Giuliana Benetton and their brothers Gilberto and Carlo. The label is known for United Colors of Benetton, a global clothing brand offering approachable, color-rich apparel for men, women, and kids, with knitwear at its core. The brand spans womenswear, menswear, kids wear, and accessories, including knit and casual pieces across denim, outerwear, dresses, tees, and bags. With a vast international store network and ongoing commitments to sustainability and social responsibility, Benetton remains a accessible, feel-good destination for shoppers seeking versatile, colorful closet staples that mix comfort with modernity.