Boo-Hooray

Boo-Hooray is an archive, bookstore, and publishing house in New York City devoted to counterculture, music, and art ephemera. Founded by Johan Kugelberg in 2010, the brand curates and preserves archives of punk, hip hop, and graphic culture, and runs editions, catalogs, and exhibitions that bring rare printed matter to collectors and curious shoppers alike. Its catalog ranges from rare books, zines, posters, and photography books to artist editions and archival projects published in collaboration with partners like Anthology Editions. For shoppers at The Cool Hour, Boo-Hooray offers a window into cultural history: thoughtfully curated, expertly housed ephemera and books that feel as collectible as they are essential for anyone building a personal archive or inspired by underground cultures.