Davines

Davines is a premium, Parma-born professional haircare brand defined by its mission of beauty plus sustainability. Founded in 1983 by the Bollati family and launched as a Davines salon brand in 1993, it specializes in high-performance hair care for salons and consumers alike. The range includes shampoos, conditioners, masks, treatments, and styling products across lines such as Essential Haircare and NaturalTech, all designed for tailored routines and salon-grade results. Davines is rooted in Italian craft, with a strong commitment to circular design and responsible packaging, energy efficiency, and regenerative organic farming practices. For shoppers, the brand signals quality, sustainability, and a distinctive, salon-grade approach to everyday hair care.