Earl of East

Earl of East is a London-born fragrance and lifestyle brand famed for hand-poured candles, incense, and bath and body products inspired by travel and global scent memories. Founded in 2014 by Niko Dafkos and Paul Firmin, it began as a Hackney market stall and grew into an independent label with stores across London and a growing international presence. The collection spans home fragrance, bath and body, and scent-centric lifestyle pieces, all crafted in London with a focus on quality soy wax, natural oils, and responsible production. For shoppers, Earl of East offers distinctive, travel-inspired aromas that elevate homes, gift-giving, and everyday rituals with a sophisticated, understated edge.