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Florence by Mills

Florence by Mills is a clean beauty brand built for Gen Z by Gen Z, founded by Millie Bobby Brown in 2019. The label centers on approachable skincare and makeup that fit into fast, everyday routines without compromising performance. Expect a pared-back lineup that includes hydrating cleansers, moisturizers, masks, glow inducing serums, lip tints and lip oils, plus playful makeup essentials like skin tints, blushes, and glosses designed for a natural, glass-skin finish. The brand emphasizes vegan, cruelty-free formulas and skin-loving botanicals, with simple, color-forward packaging. Florence by Mills speaks to shoppers seeking affordable, easy-to-use products that celebrate self-expression and a low-stress beauty ritual.

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