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GameDay Couture is a US based, women first sports fashion brand that designs officially licensed apparel for NCAA, NFL, MLS, and Team USA. Known for flattering fits and fashion forward details, the line spans dresses, tees, hoodies, jackets, and lifestyle pieces that translate from stadium stands to street style. The brand partners with major leagues to offer licensed team gear in premium fabrics and contemporary silhouettes, often skipping boxy unisex styles in favor of feminine cuts and polished finishes. Founded in 2010 by Shawnna Latham-Feddersen, GameDay Couture has grown through direct to consumer and wholesale channels and through collaborative capsule drops with athletes and influencers. For shoppers, it provides accessible on trend ways to show team pride with everyday wear.
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Price: High to Low