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H&M
H&M is a global fashion brand known for accessible, trend-driven clothing and lifestyle offerings. Built as a mass-market retailer, it serves womenswear, menswear, kids, as well as beauty and home products, with a wide assortment of everyday wardrobe staples and on-trend pieces. Established in 1947 by Erling Persson in Vasteras, Sweden, the original store was named Hennes. After acquiring Mauritz Widforss in 1968, the brand evolved into Hennes & Mauritz, later shortened to H&M. Today, it operates as a leading fast-fashion retailer with a broad international footprint and collections that include Conscious lines focused on sustainability. The mix includes apparel, footwear, accessories, cosmetics, and homeware, appealing to shoppers seeking affordable, current styles.
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