HELEN JON

Helen Jon is a Lenexa, Kansas based women’s swimwear and resort wear label known for fit-forward silhouettes and luxury fabrics. Founded in 2012 by Gwyn Prentice and Missy Neville, the brand designs flattering one-pieces, bikinis, coverups, and separates that balance classic elegance with modern detailing. Emphasizing comfort and coverage, Helen Jon pieces are crafted for reliable fit across body types, with timeless prints and rich colors that transition from beach to city. The brand positions itself in the luxury resort-wear space as women-owned and run, focusing on pieces built to be worn year after year rather than fast fashion. Ideal for shoppers seeking refined, versatile swim and resort wear with lasting value.