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Helly Hansen
Helly Hansen is a Norwegian outdoor and performance apparel brand rooted in sailing, skiing and rugged weather protection. Founded in 1877 by sea captain Helly Juell Hansen in Moss, Norway, the label has grown into a global player known for professional-grade gear that blends technical protection with wearable design. Today it offers a wide range of categories including outerwear, base layers, knitwear, footwear, and accessories, all built on acclaimed technologies like waterproof and breathable Helly Tech, and insulating Lifaloft and Lifa base layers. The brand serves athletes, crew, outdoor enthusiasts, and everyday shoppers seeking durable, weather-ready pieces that perform in harsh conditions while staying adaptable for city life.
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