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Hurley
Hurley is a California-born clothing brand known for surf-inspired, performance-ready apparel for men and women, plus swimwear and casual wear. Founded in 1999 in Southern California, the label grew from the boardroom to streetwear, blending technical fabrics with easy, laid-back styling. Today it operates as a global apparel brand focused on surf, skate, and coastal lifestyle, offering categories including men’s and women’s clothing, boardshorts, swimwear, tops, outerwear, hats, bags, and footwear. While rooted in the sports world, Hurley’s designs translate to everyday wear with a modern, athletic edge. The brand has shifted ownership over the years, including a period under Nike and later acquisition by Bluestar Alliance, continuing to champion inclusive, creative self-expression.
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