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In Bloom
In Bloom is a luxury lingerie and nightwear label known for romantic, retro-inspired silhouettes and elevated bedtime essentials. Founded by lingerie specialist Diane Samandi, the brand blends elegant design with playful details and quality fabrics to create pieces like satin and lace chemises, pajama sets, robes, teddies and nightgowns that feel both sophisticated and comfortable. Its aesthetic leans into classic femininity with vintage touches, offering everything from silky satin wraps to embroidered lace nightwear. In Bloom appeals to shoppers who want elevated sleep and intimate apparel that feels chic, effortless and perfect for both everyday wear and special occasions.
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Frequently Asked Questions About In Bloom
What is In Bloom best known for?
In Bloom is celebrated for its playful, feminine lingerie and sleepwear—think flirty slips, dreamy sets, and delicate details that blur the line between lounge and allure.
Is In Bloom just for bedtime?
Not even close. These pieces are designed to peek out from under blazers, peek through sheer layers, or just be the main event. Pajama party, but make it street style.
How does In Bloom sizing run?
Most styles run true to size, but if you’re between, size up for that luxe, skimming fit. The vibe is flirty comfort, not restrictive.
Can In Bloom lingerie be machine washed?
Handle with care—think gentle cycle or, better yet, hand washing. These pieces deserve soft treatment to keep lace and silk looking pristine.
Where is In Bloom made?
In Bloom pieces are designed with a fashion editor’s eye in Los Angeles, pulling inspiration from vintage glamour and modern confidence.