Isabella Oliver

Isabella Oliver is a London-born luxury maternity fashion label that reinvented pregnancy style. Founded in 2003 by Baukjen de Swaan Arons and Geoff van Sonsbeeck, the brand pioneered pregnancy-friendly chic and now serves mamas-to-be with versatile silhouettes designed for nine months and beyond. It offers maternity dresses, tops, skirts, outerwear, and nursing pieces across separates and dresses, with a focus on premium fabrics, longevity, and ethical practices. The label operates as a modern lifestyle brand catering to a global audience, with a strong emphasis on sustainable design, pre-loved and rental initiatives. For shoppers browsing The Cool Hour, Isabella Oliver delivers elevated, timeless pieces that transition from pregnancy to post-partum life with ease.