Kylie Cosmetics

Kylie Cosmetics is a US-based beauty brand launched in 2015 by Kylie Jenner. It started as a direct-to-consumer makeup line centered on lip kits and expanded to a full cosmetics range including foundation, concealer, eyeshadows, highlighters, blush, and more. In 2019, the brand expanded into skincare with Kylie Skin, offering vegan, cruelty-free products designed for all skin types. The brand operates primarily on a direct-to-consumer model with online drops and limited retail availability; it’s known for bold, trend-driven packaging and social media-driven launches. For shoppers browsing to upgrade their makeup bag, Kylie Cosmetics offers accessible, iconic staples and seasonal collections that pair well with daily routines.