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LARA New York

Lara New York is a luxury formalwear house specializing in dresses for life’s milestones, from mother of the bride to bridal, prom, cocktail and evening looks. Founded in 1982, the brand builds on decades of craft and fit, with a modern update in 2012 when siblings Herman and Jasmine stepped in to bring Lara to a new generation and launch. Known for intricate beadwork, refined structure, and pieces that photograph beautifully and move with ease, Lara New York offers size-inclusive design from 00-26. The label remains family-owned and focused on craftsmanship, careful fabrication, and a confident, elegant fit that helps every silhouette stand tall during momentous occasions.

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