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Lola + The Boys
Lola + The Boys is a playful childrenswear and family lifestyle brand known for its vibrant, whimsical designs that celebrate individuality and joy. Founded by former fashion model Irina Ovrutsky in 2016, the label offers a wide array of clothing and accessories for kids, including statement graphic tees, sparkly tutus, sequin jackets, outerwear, loungewear, and easy-fit basics. The brand also extends its signature fun-loving aesthetic to select womenswear, mommy-and-me matching sets, shoes, jewelry, gifts, and novelty pieces. Lola + The Boys stands out for its bold use of color, cheerful motifs, and comfortable, everyday-friendly silhouettes, making it a favorite among parents and kids who love fashion with a sense of imagination.
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Price: Low to High
Price: High to Low
Frequently Asked Questions About Lola + The Boys
What is Lola + The Boys known for?
Think playful statement pieces with a dose of whimsy—Lola + The Boys is where everyday basics meet playful, sparkly details that channel serious cool kid (and grown-up) energy.
Is Lola + The Boys just for kids?
Not at all. While the brand is loved for its adorable kids’ line, there’s plenty for grownups—expect sequins, color, and an unapologetically fun spirit across the entire collection.
How is the sizing for Lola + The Boys?
Kids’ sizing is spot on—true to age—but check the size chart for the perfect fit. For adult styles, go with your usual size for easy, comfortable wear.
Are Lola + The Boys pieces good quality?
Absolutely. From embroidered denim jackets to rainbow-hued tees, each piece brings standout quality with comfort—built for playgrounds, parties, and everything in between.
How do I style Lola + The Boys for adults?
Keep it playful. Pair a sparkly jacket or graphic tee with your favorite jeans and let the piece do the talking—maximalist accessories totally encouraged.