meanswhile

In 2014, Naohiro Fujisaki founded the Japanese menswear label, meanswhile. This label creates sophisticated collections of functional outerwear and accessories with a blend of Japanese fashion and craftsmanship. Technical textiles and modern hardware are used to make pieces such as padded khakis, double-collar jackets, waterproof sacks, and fleece caps. Fishing vests, chambray blouses, field jackets, and bensan sandals are also featured, providing a simple and fashionable touch. meanswhile is able to give classic utilitarian outerwear a sophisticated appearance.