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Midnight Lunch
Midnight Lunch is an independent clothing brand rooted in Jackson Hole, Wyoming, offering elevated, everydaywear with a playful, mountain-luxe spirit. Founded by Abigail, the label designs in-house and curates statement staples built around easy, timeless silhouettes rendered in original, vibrant fabrics. The brand operates a flagship store on the town square and embraces a Design-Your-Own concept, letting customers customize trucker hats, apparel, and accessories. Midnight Lunch positions itself as a lifestyle brand that blends practical outerwear and refined separates with a sense of community and joy, appealing to shoppers who want distinctive pieces that feel polished yet effortless and ready for everyday life, travel, and weekend adventures.
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Frequently Asked Questions About Midnight Lunch
What exactly is Midnight Lunch?
Midnight Lunch is a lifestyle brand, a physical space, and an inexplicable feeling. It’s an independent clothing label based in Jackson Hole, Wyoming, started to spark joy and foster community through artful, high-quality pieces that blend personal style with everyday rhythm.
How would you describe the Midnight Lunch design vibe?
Think statement staples and easy, timeless silhouettes rendered in original, vibrant fabrics. Midnight Lunch serves bold takes on classic styles that feel fresh without trying too hard.
Are Midnight Lunch pieces designed in-house?
Yes. All designs are created in-house right here in Jackson Hole, with a West-meets-city editorial sensibility at the heart of every drop.
What is the DYO bar all about?
The Design Bar, or DYO, is a playful in-store experience where you can customize trucker hats, apparel and accessories with exclusive Midnight Lunch designs for a truly personal touch.
Where can I shop Midnight Lunch in person?
Swing by the Jackson Hole flag ship store at 36 East Broadway Ave, Unit 1-1, Jackson, Wyoming. There’s also a Boston pop-up at 100 Seaport Blvd for city access to the latest drops.