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Ninety Percent is a London based fashion label that launched in 2018. The brand is known for its collection of elevated basics created by Ben Matthews. Feminine and relaxed silhouettes are wearable due to the brand’s focus on fit, fabric and finest. Not to mention the brand also contributes its sales to support non-profit organizations. Shop the latest collection from Ninety Percent, ranging in t-shirts to dresses, sweats and hoodies.