Petra Fagerstrom

Petra Fagerstrom is a London-based womenswear label founded by Swedish designer Petra Fagerstrom. The brand debuted in 2023 and quickly established a signature lenticular pleating technique, with hundreds of individually hand-sewn folds that create motion and shimmer as you move. Built around a modern, confident woman, its collections fuse couture-level craft with a contemporary, digital sensibility; think sculptural dresses, outerwear, and refined separates that feel both spectacular and wearable. The line is stocked at scene-setting retailers and shows at London Fashion Week, underscoring its status as an emerging, forward-thinking label. For shoppers, Petra Fagerstrom offers standout pieces that elevate everyday wardrobes with a bold, artful polish.