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ROUCHA
ROUCHA is a women’s clothing brand founded by Jill Wenger, the former founder of Totokaelo, with a focus on refined everyday pieces made for different body types, heights, and proportions. The brand’s design language is modern, minimal, and quietly expressive, with pants, denim, sweatpants, T shirts, sweaters, jackets, coats, shirting, swim, and easy layering pieces. ROUCHA is especially strong for shoppers who want elevated staples that feel comfortable without looking basic, with thoughtful proportions, clean shapes, and an inclusive fit philosophy. Its pieces suit creative wardrobes, travel dressing, casual work days, and polished off duty style with a subtle streetwear edge.
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Price: Low to High
Price: High to Low
Frequently Asked Questions About ROUCHA
Is ROUCHA a clothing brand?
ROUCHA is a fashion label known for elevated womenswear with bold silhouettes and modern tailoring that vibe between night-out confidence and everyday finesse.
Does ROUCHA run true to size?
For most pieces, yes—ROUCHA aims for true-to-size fits, but some silhouettes are intentionally fitted or drapey. If you’re between sizes, lean toward the larger option for ease.
How should I care for ROUCHA garments?
Care varies by fabric, so always check the label. When in doubt, opt for gentle treatment and air-dry to preserve structure and color.
How do I style ROUCHA for day-to-night looks?
Think clean lines matched with bold textures: a tailored silhouette, a sleek blazer, and platform heels or statement boots. Let the shape do the talking.
Are returns and exchanges easy with ROUCHA?
Return and exchange terms are outlined on product pages—keep tags in place and reach out to support if you need help navigating an issue.