SEIDLER

SEIDLER is a fashion jewelry label launched by Benjamin Seidler, a veteran designer behind the scenes for major houses, who now presents his own namesake collection. The debut line, unveiled during New York Fashion Week, blends whimsy with precise craftsmanship and personal storytelling. Pieces are crafted in Florence from brass that is 18k gold-plated, silver, or rhodium-plated finishes, delivering a luxe yet accessible feel. The assortment reads like a family album in metal, from a fawn brooch and tassel necklace to a bow barrette, ribbon-like earclips, and a toy car pendant. Clean lines meet playful detail, making SEIDLER ideal for shoppers seeking distinctive fashion jewelry that elevates everyday outfits or special-occasion moments.