Save to my brands

SER.O.YA

SER.O.YA is an emerging fashion brand to know, founded by Ohad Seroya and his husband Aviad Klin in 2019. The cofounders and directors who are also behind women’s fashion brand Retrofete, founded SER.O.YA with a focus on pre-dominantly gender-neutral styles that are unisex, fusing together feminine and masculine designs. Shop the latest collection from SER.O.YA, ranging in dresses, jeans, shorts, sweaters, tees, blazers and trousers.

Filter by:
Previous
Next

Frequently Asked Questions About SER.O.YA

SER.O.YA faq

What's the vibe of SER.O.YA?

Bold and unapologetic. Think elevated streetwear with a touch of rebellious sophistication that turns heads wherever you go.

How do SER.O.YA pieces fit?

Expect a flattering fit with a hint of edge. True to size, but if you're all about that relaxed silhouette, sizing up is your friend.

Can I wear SER.O.YA for a night out?

Absolutely. SER.O.YA's eclectic styles are perfect for making an entrance. Think statement pieces with versatile, high-voltage appeal.

Is SER.O.YA sustainable?

They're making strides with eco-friendly fabrics and mindful production. Conscious yet effortlessly stylish.

What's the one SER.O.YA piece I need?

The iconic co-ord set. It's the quintessential fusion of chic and cool-girl ease, ideal for any fashion-forward wardrobe.