Siia Cosmetics

Siia Cosmetics is a United States based beauty label founded in 2019 by a small team of entrepreneurs and beauty experts. It positions itself as an inclusive K-beauty color cosmetics brand, 100% made in Korea, with makeup enriched by skincare ingredients. The line spans foundation, concealer, lip and eye products, plus skincare offerings like 24K gold skincare items, all designed to suit a wide range of skin tones and types. The products are developed to deliver long wear with skin-nourishing ingredients, and the brand emphasizes accessibility alongside high-performance formulas. For shoppers, Siia offers a modern, inclusive take on color cosmetics that blends prestige formulation with everyday ease.