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Smashbox
Smashbox is a Los Angeles based prestige beauty brand that merges makeup and skincare with a camera ready mindset. Born from Smashbox Studios in the 1990s, the brand was founded by photographer brothers Dean and Davis Factor, great grandsons of Max Factor, and later joined Estee Lauder Companies in 2010. Smashbox offers a comprehensive lineup spanning makeup and skincare: primers are iconic, including the Photo Finish line; foundations, concealers, powders, eye and lip products, as well as skincare like hydration serums and moisturizers. The brand is known for long-wear, color-true formulas designed for real life and high definition photography, appealing to shoppers seeking professional-grade results in wearable, modern packaging.
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