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Steiff is a German toy brand revered for premium plush and collectible stuffed animals, including the original teddy bear. Founded in 1880 by Margarete Steiff in Giengen an der Brenz, the company built its reputation on craftsmanship, safety, and the iconic Button in Ear trademark. Today Steiff offers a range of seasonal and classic plush animals, baby toys, and limited-edition figurines, with a focus on heirloom-quality pieces that appeal to both children and adult collectors. For shoppers browsing Steiff, expect soft, durable toys, detailed character design, and heritage storytelling in every piece, rooted in almost two centuries of toy-making tradition.
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Steiff is the German luxury toy house behind the Button in Ear—an emblem of craft and collectible plush, from classic teddy bears to elevated plush critters.
Steiff spans both: durable, play-ready designs for little ones and heirloom-worthy editions for collectors. Always check age guidance and edition status.
The signature: a metal Button in the Ear plus a unique identification number—that tiny detail proves you’re eye-to-eye with the real Steiff.
Care varies by fabric. Spot-clean when possible, brush gently, and avoid aggressive washing; follow the care label for the best moves.
Steiff leans on high-quality mohair for iconic looks, luxe plush fabrics, precise stitching, and the Button in Ear—the heritage detail that makes a Steiff piece feel timeless.