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Under Armour
Under Armour is a Baltimore-born, global performance sportswear brand offering menswear, womenswear, youth, footwear, and accessories built around cutting-edge fabric technologies. The brand specializes in high-performance athletic apparel, including base layer tops, outerwear, training gear, as well as performance footwear and sport-inspired accessories for training and everyday active wear. Founded in 1996 by Kevin Plank in Baltimore, Maryland, Under Armour grew from compression tees to a full range of apparel, footwear, and equipment, staying focused on innovation, moisture-wicking materials, and comfort. For shoppers browsing The Cool Hour, Under Armour delivers a versatile lineup that suits serious athletes and casual athletes alike, merging sport science with streetwear sensibility through iconic performance lines and collaborations.
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