We love Aymmy, and for good reason. Never ones for boring or basic styling, Aymmy is a brand that creates designs with stories. They’re for women who want a very specific vibe and aesthetic in their wardrobe. In particular, that vibe tends to focus around an overly feminine, quirky, retro vibe. Just take a look at their latest Spring ’19 collection for a sample of what we’re describing here. You’ll find no shortage of those vintage silhouettes with fun feminine details added into the mix. For example, we’ve got voluminous midi skirts in a very 1950s retro style, school girl inspired plaid, sequin belts, hot pink, rainbow graphics, red polka dots, peplum cardigans, and peter pan collars. Having said all this, though, while the feminine and quirky flair tends to be the predominant aesthetic pulsing throughout the collection, you also might pick up on a bit of an athleisure and more edgy vibe as well. For example, you’ll find fishnet stockings, cool graphic tees, track pant style skirts, sweat socks, sneakers, and classic denim shown throughout. It’s this juxtaposition of edgy and cool, set against feminine and quirky that gives Aymmy such a unique aesthetic. See it for yourself to understand the appeal.
