Instead of a traditional runway presentation, Y/Project, under the creative direction of Glenn Martens, unveiled its Fall/Winter 2024 collection with a visual lookbook, epitomizing the brand’s ethos of experimentation and boundary-pushing design. Amidst the backdrop of financial pragmatism, Martens casts an all star lineup, including Irina Shayk, Kim Peers, Natasha Poly, and a slew of industry heavyweights, to breathe life into his sartorial vision.
Martens’ tenure at Y/Project, spanning a decade, is celebrated with a collection that pays homage to the brand’s beloved signatures while boldly charting new territories. Distorted denim, subverted formalwear, and stiff drapery converge with inventive footwear to create an eclectic tapestry of style. Each ensemble tells a story of juxtaposition and reinvention, weaving together disparate elements with effortless cohesion.
Ursina Gysi, fashion consultant and stylist, embodies the playful spirit of the collection with a duvet-like overcoat paired with wrapped denim, seamlessly blending comfort with avant-garde flair. Meanwhile, Lamine Badian Kouyaté, founder of Xuly Bet, exudes effortless cool in tinsel-tinged tops and deconstructed jeans, emblematic of Y/Project‘s aesthetic for deconstruction and reconstruction.
